Persuasive Copywriting Tips for New Copywriters

Reading the term “persuasive copywriting” it seems that it is redundant. For what is copywriting but a means to persuade a consumer to advocate a certain product or service right? For a copywriter, it is his or her guideline when writing copy. For the business owner, he or she would expect nothing less. Sadly though, not all copywriters are created equal, and there are only two kinds, the effective copywriter, and the ineffective copywriter.

How can you differentiate the two? The former’s work is copywriting; the latter simply churns out content. If the effect of the work is able to result in converted sales, then it’s an effective sales copy. Every word should be focused in selling a product to a person and complement each other. It should continually catch the attention of the reader and up to the last word, direct the person to do an action, and that is to purchase. You should strike the readers chord in parting with their money thinking that they have got the better end of the deal. And you should be able to do persuasive copywriting without sounding too aggressive or desperate. They should feel that they need you rather than the company needs them.

Here are a few tips that can help anyone be a good copywriter and come up with persuasive copywriting all the time.

  • Know your product or service well – This is the most basic foundation. How can you tell something about a product or service if you don’t know anything about it? Have an effective selling proposition to give your readers a reason to buy from you. You should be able to convey a message that you are their best option.
  • Come up with a highly attention enticing title or headline – A good title or headline can make a potential customer take notice. If you can make your reader curious or highly interested, then you’re starting well, what good would your persuasive copywriting do if it is not read?
  • Write a copy that eliminates the 5 negative buyers aspect – Your copy should be able to negate what potential buyers usually reply to a sales pitch; I don’t have the money for it, I can’t talk right now I’m busy, it’s not what I’m looking for, I don’t need it, and why should I believe in you?
  • Be sincere – nothing quite like a cheeky used car salesman aggressively pushing a sale can turn off a potential customer. Invoke trust between you and your reader. You should be sincere in your copy and they will believe in you.

Patty Bender
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