Is Affiliate Marketing A Scam?

Is affiliate marketing a scam?  It seems hard to imagine that word of mouth advertising is a scam.  Word of mouth advertising is considered a form of social proof too.  If other people are satisfied with the outcome of a product or service don’t we often spread the word without even realizing we are doing so?  That is essentially how affiliate marketing operates.  Now online means of spreading the word much faster than simply talking to your friends and family are utilized, but nonetheless, it is the same concept.

Affiliate marketing is simply a means of sharing the news of a product or service that a company has to offer.  In the case of a real life example, my husband uses a health and wellness product that he really enjoys and helps to fuel his body for long cycling rides.  After using the product for some time, he discovers they have an affiliate program and he now uses his affiliate link to share this product with other cyclists.  They have the option of buying the products through my husband’s affiliate link or they can become an affiliate themselves and buy through their own affiliate link.  Either way, my husband is making an affiliate income stream as a result and anyone else can do the same.

My guess as to why people may ask the question, “Is Affiliate Marketing A Scam”, may be because they either don’t understand the concept of affiliate marketing and how it works.  They likely became an affiliate, did nothing to promote their affiliate link and as a result feel the company is to blame.  Making an affiliate income stream requires specific action on the part of the affiliate.  If you are not willing to take that action, maybe even invest some money to promote the business, then you’re outcome will be a direct result of your actions.


Patty Bender
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