The Resource Box in your article is to Call for Action for your prospects. So many people may go horribly wrong. Discover what should be done will be there inside this article.
One of the main benefits of Article Marketing is the ability to drive endless waves of traffic to the place we lead to.
The difficulty is that most people don’t know how to handle this chance of a great call and change into action for the prospect. So their Resource Box goes horribly wrong.
Let’s take a closer look at how to handle this and how to get it on right path.
How to Mess Things Up
First talk about you – Most Resource Boxes begin with statements like “Sally Sue is the author of dash-dash-dash.” This is a harsh reality: the reader does not care. The reader wants to know about what to do in next steps and what is there for them.
Additionally, talking about you at the beginning on the Resource Box is like announcing to your prospects. The article is over now and you can go away!
Not really the outcome you want as you expected.
Having no call to take action – Another thing I have seen is that having no link at all, that is no call to action for the reader to take the next step. You would have spent the time and effort of creating the article and now you are going to lose its prospects. Even if you do not have an option to set up and should lead to sign up, at least send them to your Twitter account for more tips and to follow you on Twitter.
Long and ugly – Instead of short and sweet invitation for more good information, the Resource Box may be long and ugly. It will be filled up to convince the reader that you are an expert and other stuffs the reader does not care about. I know this sounds nuts, but I have actually seen people creating which are almost as long as the article. Sometimes it may be even longer.
How to Get It Right
Have the Resource Box flows out of the article – In many article directories, this may be the next paragraph of the article. So let your article flow right into the resource box and let it be a part of the article. Here there is a tip for letting your Resource Box flow out of your article. Brace yourself though, because this tip is very high tech and much more complex. That is use the word “and.”
Invite the reader/prospect to acquire more information from you – It is here where you propose what Indians would call a “good trade.” More good information from you will be given in exchange for their email address. Don’t hammer your prospects with this offer. Use nice “invitational language to bring the reader to your opt-in page and make him sign up.
Brand yourself – Then and only then you use your name or other branding. So your name and brand is associated with the good stuff they are about to get.